Robelynne Sheanne Clarete
I step into remote and executive teams to find where work is stalling — handoffs, documentation, content pipelines — and fix it, using AI as a standing part of the toolkit rather than a novelty. Administrative operations and content/publishing operations, both equally strong. 10+ years remote, based in the Philippines.
Ten years of making other people's operations run smoother
I've spent over a decade inside the day-to-day machinery of remote businesses — split evenly between administrative operations (scheduling, documentation, cross-functional coordination) and content/publishing operations (CMS management, QA, SEO). Most recently I led publishing support operations at Finder.com.au, and I currently take on freelance WordPress and technical SEO projects, including AI-search readiness work like schema cleanup and llms.txt setup.
What I'm best at isn't glamorous: it's the accuracy, the follow-through, and the judgment to know when to solve something myself versus flag it up the chain.
A working style built for async, detail-heavy environments
Async-first communicator
Comfortable owning tasks across time zones without needing real-time check-ins — clear written updates, documented decisions, no chasing required.
Detail-obsessed QA
Known on my last team as the "Formatting Queen" — I catch the inconsistencies other people scroll past, before they become a client-facing problem.
Documentation-driven
If it's not written down, it doesn't scale. I build SOPs and guidelines as I go, so teams don't depend on any one person's memory.
Calm under deadline pressure
High-volume publishing taught me to prioritize fast without sacrificing accuracy — and to know exactly when something needs to be escalated.
AI isn't a buzzword here — it's built into how I work
I don't just use AI tools casually — I build them into daily workflows to move faster without cutting corners on accuracy, and I keep sites ready for how AI search actually reads them.
AI-assisted drafting
Using Claude and ChatGPT to draft and reformat high-volume content, then applying my own QA pass for accuracy and tone.
Workflow automation
Building repeatable prompt workflows for reporting, summarizing, and QA checklists — turning hour-long tasks into minutes.
AI-search readiness
Implementing llms.txt and schema markup so sites are accurately read by AI search tools — not just traditional search engines.
Right tool for the job
Daily fluency across Claude, ChatGPT, Gemini, and Copilot — picking the right one for research, drafting, analysis, or troubleshooting.
Where this track record comes from
Freelance WordPress & Technical SEO Consultant
- Diagnosed and resolved a sitewide FAQ schema leak caused by misconfigured snippets, fixing conditional logic across numerous location and service pages
- Implemented llms.txt via Rank Math to improve site visibility to AI-powered search tools
- Identified a plugin bug and escalated it with clear technical documentation for the client's decision on external support access
Publishing Support Team Lead
- Led daily publishing operations — workload prioritization, task delegation, coaching, and performance monitoring
- Managed end-to-end content operations across insurance pages, ensuring accuracy, SEO alignment, and compliance
- Improved team productivity by 95% through coaching and clearer task ownership
- Increased organic traffic 25%, CTR 18%, and lifted rankings 5–8 positions through SEO-led optimization
Associate Publishing Support
- Managed daily CMS and database updates across 300+ live insurance product pages
- Performed QA checks, audits, and compliance reviews — maintained 98–99% content accuracy
- Reduced formatting and publishing errors by 40% through consistent review processes
Tools I run operations on
A decade of remote work means fluency across the everyday tools that keep distributed teams moving.
Case studies
The operational and technical problems behind the resume bullets.
SOP & Documentation Framework
Replaced ad hoc, tribal-knowledge processes with documented step-by-step SOPs and QA guidelines for a publishing team — cutting new-hire ramp time and reducing repeat errors across the group.
AI-Assisted Content & QA Workflow
Designed a repeatable Claude/ChatGPT prompt workflow for drafting and quality-checking high-volume content — cutting manual drafting and processing time by 50%+ without sacrificing accuracy.
AI-Search Readiness (Schema + llms.txt)
Diagnosed and fixed a sitewide FAQ schema leak, then implemented llms.txt via Rank Math — combining classic technical SEO with next-gen AI discoverability for a client's site.
Illustrative Samples
Mock-ups showing the kind of cleanup and formatting work I do — not real client pages.
| provider | monthly fee | rate | notes | |
|---|---|---|---|---|
| 1 | acme bank | missing | 3.2% | |
| 2 | Bank Co | $5 | 4.1% | check w/ team!! |
| 3 | QuickFin | $0 | 2.9% | OLD RATE? |
| 4 | trustco | $12 | — | dup row below |
| Provider | Monthly Fee | Rate | Status |
|---|---|---|---|
| Acme Bank | $4.00 | 3.2% | ✓ Verified |
| Bank Co | $5.00 | 4.1% | ✓ Verified |
| QuickFin | $0.00 | 2.9% | ✓ Verified |
| TrustCo | $12.00 | 3.6% | ✓ Verified |
| Fee Tier | Providers | Avg. Rate |
|---|---|---|
| $0–$5 | 3 | 3.4% |
| $5–$15 | 1 | 3.6% |
| All providers | 4 | 3.45% |
| Post (sample) | SEO Score | Decision | Action |
|---|---|---|---|
| Investment Property Buying Guide | N/A | Delete | Redirect (301) |
| Sydney Auction Bidding Tips | N/A | Delete | Redirect (301) |
| Buyers Agents — Worth the Cost? | 66 | Keep | Keep |
| 12 Costly Buyer Mistakes to Avoid | 55 | Keep | Keep |
| Falling Cats & the Property Market | 11 | Delete | Update / Consolidate |
What former teammates say
A confident, highly skilled worker with fantastic attention to detail and a phenomenal work ethic — she's truly been an asset to our team.
Publisher of Insurance, Finder — managed Robelynne directly
One of the most respected leads I've worked with. She ran complex compliance and monitoring workflows end-to-end with real ownership.
High-Impact Operator, Finder
Sharp attention to detail, a rigorous approach to compliance, and calm delivery under tight deadlines — any publishing team would be lucky to have her.
Head of Publishing, Finder — worked together 8+ years
Off the clock
The same person who runs your workflows also runs a household, a travel wishlist, and a Dota 2 draft pick.
Off the clock, it's all about family time — amusement parks, malls, and chasing down the best turo-turo together. Full presence, zero multitasking.
Always plotting the next trip — new city, new food, new SIM card. Ask for an itinerary and I probably already have one drafted.
I treat Claude and other AI tools like a teammate, not a gimmick — usually testing a new workflow before it's officially "a thing" at work.
Dota 2 on PC, something mobile in every idle moment. Turns out coordinating a five-person team fight isn't that different from coordinating a publishing team.
Let's talk about your team's next hire.
Immediately available for full-time remote administrative, operations, or publishing support roles. I typically respond within a day.